Imagine you have friends in town, and you want to find something fun to do. You’re probably going to go to Google and try to find out what’s going on or what to do, right?
The same goes expectant parents. They’re facing a tough decision and are trying to find out what their options look like. Where do they typically go first? Google.
If you want to be successful in today’s world, you’ll need to utilize a digital marketing strategy that reaches expectant parents considering adoption in your market.
Below are a set of important concepts and tools that are necessary to understand in order to run an effective digital marketing campaign.
Digital Marketing Concepts:
Digital Marketing Tools:
While digital marketing may seem foreign to those who have dedicated their life to uniting families, it’s a concept that is here to stay. If you’re interested or would like to learn more, come to our discussion on June 22nd at the National Adoption Conference in College Park, Maryland. Greg Phelps, Director of Sales for CAIRS Solutions, will be discussing how technology can change the adoption industry.
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